As President, now Chairman of the Board, of the USC Credit Union, Jerry helped lead an increase from $2 million to over $400 million in assets. This real world experience informs his ideas on implementing change. Jerry teaches his practical tools for implementing change to business professionals at all levels of management world-wide (Asia; Europe; Australia). His book Overcoming Resistance, was published by Simon & Schuster. McGraw-Hill published Managing the Dynamics of Change, and Oxford University Press just published Life After Grad School, a guide for academicians transitioning to careers in business.
Jerry’s client list spans many sectors and includes organizations such as: Automotive: (Daimler-Benz; Toyota/Lexus, Penske Auto Group) Consumer: (Footlocker; Frito-Lay; Marriott; Nestles; Quaker Oats) Defense: (BAE, General Atomic; Cubic; Lockheed Martin) Energy: (Chevron; Mobile; Southern California Edison) Government: (FBI; JPL; League of Cities; NY-NJ Port Authority; USPS) Finance and Consulting: (BDO; Ernst & Young; PWC) Health Care: (Bausch & Lomb; Stanford’s Packard Children’s Hospital) Insurance: (Farmers; Travelers) Organizations of Executives: (SHRM; Vistage-TEC 400+ presentations; YPO) Technology: (Genentech; Honeywell; IBM; HP; SunGard; Xerox)
Jerry lives with his wife Lucy in Solana Beach, CA. He is an avid cyclist.
Jerry Jellison 
Overcoming Resistance: Practical Tools for Accelerating Organizational Change
August 13-17, 2012
Most change initiatives fail because leaders overlook the human dynamics of change. They inadvertently create resistance to new ideas and then they don’t know how to deal with the many problems this causes. Consequently, the initiative is ignored and abandoned. The common techniques used to influence people to change (communication, education, & persuasion) are often ineffective because they neglect the emotions (fear) and motivations (self interest) that are the source of resistance. Activation, a new approach to influence, uses behavior change as the starting point for changing emotions and attitudes. OD professionals and managers can quickly learn this set of simple practical tools that can be applied to a wide range of changes.
Organizational change also has an impact at the level of teams and departments. A unique new re-conception of relationships provides practical insights into the power dynamics within groups that produce resistance. By learning to identify ways to gain leverage, managers can redirect individuals and groups to support change.
Sustaining change may require a shift in an organization’s strategic values. The activation toolkit also provides a methodology for establishing a culture of innovation and for building enthusiasm for change. This class provides a new conceptual and practical approach to change that can be applied when coaching individuals or helping leaders implement change.
Monday
The J Curve model of change
- Cognitive, emotional, & behavioral reactions at the 5 stages of change
- Strategic and tactical applications of the J Curve
- Tailor the J Curve to the specific changes your clients face
Tuesday
Influence and resistance to change
- Sources of resistance
- Limitations of informational social influence
- Logic of the Activation approach
Wednesday
Putting the Activation toolkit to work
- Communicating in ground level language to minimize resistance
- Creating a GLIDE path to reach smart goals
- Removing the barriers that block new actions
- Providing a safe learning environment
- Using the Bamboo Technique to circumvent resistance
- Aligning the change with people’s self-interest
Thursday
Change at the level of relationships and groups
- The business of relationships
- Interpersonal power and techniques for gaining leverage
- From good to great relationship
Friday
Creating and sustaining organizational change
- Using change management as a competitive advantage
- Creating a culture of innovation
- Building enthusiasm for sustained change
